Since its founding, MOOOV wants to show a diverse world. We do this both on the big screen as beyond the cinema walls.
MOOOV wants to connect people through stories. Stories can transcend the individual. They bring about universal values and feelings. A powerful medium for these stories are films.
Films are being made all over the world, but only a small number finds its way to Belgian cinema. MOOOV searches all over the world for films and directors that combine artistic quality with relevant content.
MOOOV is an initiator of all sorts of temporary and permanent activities built around the programming and screening of high-quality films from the five continents. The programming and screening of films take place in a context of awareness and education, to enhance the Belgian audience’s knowledge, respect and appreciation of cultures other than the Western one. It may undertake any kind of action to achieve this goal. It can also, though only in a secondary manner, undertake commercial activities, but only if the profits from these are devoted to the goal for which MOOOV was founded.
Our mission is to make high-quality films from all over the world available and debatable to everyone in Flanders, using a recognisable label that is accessible on different platforms and at different locations. Because everyone is entitled to the magic of cinema.